Digital Da’wah Transformation: Cultural And Methodological Change Of Islamic Communication In The Current Digital Age

Modern civilisation is characterised with unprecedented technological innovations that have led to major cultural shifts. Religion remains one of the primary phenomena has been impacted most by current digital revolution. Da’wah, being central tenets Islam, no exception this global cyberculture. In order remain relevant and address needs Muslim community, da’wah adapt dynamics digitization society. This article discusses transformation Da’wah in age mass media, communication internet. research establishes how revolution opened new avenues for potential disseminate message Islam far wide. But at same time culture it constructed ethical implications related cyber-culture, cyber-ethics, hyperreality cognitive dissonance. Thus, while it’s imperative ensure method conducting da'wah must be era, necessarily conform completely ideals Quran Sunnah.